1/09/2011

Imagining The Future (Decade Nicknames, Hits) (1920s-2090s)

Here's a small video I made some time ago regarding decade nicknames. The hits I've chosen were pretty much taken from other video and invented by myself






The name "roaring twenties" is one of the most recognizeable decade nicknames. It is an obvious way to emphasize the period's social, artistic, and cultural dynamism. The Dirty Thirties was an united states and canada reference to a series of dust storms that occurred during that period. It may also be a clever adjective to descrive the Great Depression. As for the Fighting Fourties, it refers to the second world war and all the struggles that came through it. The Nifty Fifties is a reference to the post-war sentiment of optimism, as well as the blind faith on nuclear technology, and strict defined family values (the image of a clean, nifty house by a typical housewife comes to mind). The Swinging Sixties is a catch-all term applied to the fashion and cultural scene that flourished inLondon, in the 1960s. It was a youth-oriented phenomenon that emphasized the new and modern. It was a period of optimism and hedonism, and a cultural revolution. The Me Seventies  describes a general new attitude of Americans towards self-awareness and away from history, community, and human reciprocity awareness. The Excess Eighties attempts to describe the beginning of the excess in production and the rise of mass consumption. The time period saw great social, economic, and general change as wealth and production migrated to newly industrializing economies. The Networking Nineties mainly describes the appearance of new media such as the internet, as well as the development of current technologies such as the mobile phone. The term Naughty Noughties does not appear to have a concise meaning. One could interpret the "naughty" part as referring to the rise of globalization, the rise of terrorist attacks and other events.

Until this point, all the names had been used one way or another through the internet and in popular culture. The following terms are purely imagined by science fiction ideas.

The Tipsy Tenties is a reference to the continuation of the global financial crisis, even though technological upheavel continues to take place. The Twaty Twitties is a reference to Twitter and what some consider to be the futility of instant communication of someone's actions through all of the day, referring to an even greater technological development and the mainstream use of such services. It is also a critic to the mainstream spreading of House music. The Taunted Thirsties intends to predict some sort of worldwide problem with depleting clean water resources. On the other hand, the Flirty Flourties try to make a reference to an evergrowing green movement and a less rushed urban life, with calm trance music to complement the idea. The Nifty Filthies intends to continue from the previous decade, with a more aggresive type of trance (goa trance) and to provide a contradiction of sorts between the filthy and the clean, being a metaphore to increased contradictions between technology and the environment, and its resolutions through more eco-technology. The Scentric Sexties is a reference to a revolution on new types of technology that target other human senses, such as scent or taste, instead of the traditional sight or sound. This also references to new ways to obtain pleasure and to perform sexual intercourse. There is also a play between the word "scent" and "excentric". The Savage Zeventies, as a result, would be a decade in which a backlash against this form of technologies by luddites or traditional conservatives would be felt, and as a result, a return to more traditional and long forgotten technologies would be encouraged. The term "zeventies" is the combination of "zen" and "seventies". The Offline Oughties tries to continue from the previous decade, with the possible major event that the internet will be somehow abandoned due to a return to these "old values", with the "oughties" refering to a possible moral superiority on what "ought" to be rather than the previous post-modern subjective ideas of the early 21st century. Finally, in The Neon Neinties, an even greater backlash happens with technophilia entereing the mainstream once again (thus the term "neon"), but with some values still being forbidden (thus the term "nein").

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